Japan’s First Low Cost Carrier – Peach Aviation

A promise of low cost travel 365 days of the year.

In May, Japan’s first dedicated low cost carrier (LCC) has announced the airline will operate under the brand name “Peach.”  The name “Peach” was chosen for its symbolism as a well-known and much loved fruit that symbolizes longevity, energy and happiness across Asian countries. “Peach” strives to be the airline that represents these traits.

Together with the announcement of the brand name, Peach Aviation also unveiled the logo, aircraft livery and preliminary cabin and ground crew uniforms.

“The name Peach was chosen to reflect our mission of becoming a completely new type of airline that links destinations in Japan and Japan with Asia. Our promise is to provide safe, low cost travel 365 days of the year, making air travel easier and more accessible,” commented Peach Aviation CEO, Shinichi Inoue. “Our airline will also reflect the smart sophistication that has come to represent the words “Cool Japan.”

The airlines’ uniforms will be designed by James Wilkie, a well known London based fashion designer. He has worked on designs for several brands including Abercrombie & Fitch, Ted Baker and Marks & Spencer.

Peach will commence flights from its home base of Kansai International Airport with routes to Sapporo/Shin-Chitose and Fukuoka planned to commence no later than March 2012 and Seoul/Incheon in May 2012.

Peach Aviation’s website can be found at www.flypeach.com. The website now carries basic information such as the company profile and news updates. You can also sign up for the Peach newsletter to ensure you hear about route launches and start dates.

Special thanks to JNTO (Japan National Tourism Orginization)

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