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3 Foreign Cars Making Their Way To The Japanese Market

Overseas auto companies steer towards Japanese market!

VW Golf RWhen many of us think of the foreign auto market, we think of companies bringing autos from other parts of the world to our home countries. However, that is a very limited outlook because there is another side to that coin. The foreign auto market also includes the opposite; selling our vehicles to other markets overseas.

The Japanese market is very competitive because most of the successful cars on the market are domestic. Foreign cars make up a very small portion of sales in the Japanese auto market thanks to a strong presence from companies like Nissan and Toyota. A few foreign manufacturers, however, actually do quite well. BMW, Volkswagen, Volvo and Mercedes-Benz are a few examples of foreign cars that have managed to successfully be marketed to Japanese consumers.

There are a lot of great vehicles heading to the Japanese market this year. Let’s take a closer look at some of the more anticipated ones.

1. Porsche Panamera S E-Hybrid

Porsche Panamera

Photo credit: motorblog via photopin cc

Though not officially announced yet, it’s likely the Porsche Panamera S E-Hybrid will make it to the Japanese market within the coming year. Hybrid vehicles have become increasingly popular and even though this baby is built to conserve energy it’s still got some power under the hood.

This stunning beauty has an estimated fuel economy rating of 53 MPG, which is insane. It gets even crazier when you factor in that it has a combined output of more than 416 horsepower and can go from 0-60 in 5.2 seconds.

Porsche intends to sell more than 10,000 vehicles during the Panamera S lifetime, which means it’s very likely that they will enter foreign markets like Japan.

2. 2015 Ford Mustang

2015 Mustang

Photo credit: Ford in Europe via photopin cc

This sleek muscle car is expected to have 420 horsepower and be released with 3 different engine variations. The updated design looks beautiful with new air vents, a streamlined chassis and more menacing-looking headlights.

The 2015 Mustang will mark the first time Ford Mustangs will be available to Japanese consumers in Mustang history, according to Topspeed.com. This may be one of the reasons that Ford took the time to produce the new ‘EcoBoost’ engine variant – a 2.3 liter 4 cylinder engine that is estimated to get 40 miles per gallon.

One of the best things about the Ford product line, including the Mustang, is that there are tons of parts for the vehicles that are affordable. It’s easy to find a wide selection of great parts for past Mustang models that will also be compatible with the upcoming 2015 model, making it easy for younger drivers to outfit their cars any way they like. The price of the 2015 Mustang is estimated to be a little more expensive in Japan due to import costs, leaving many U.S. economists interested to see how the overseas sales go.

3. 2015 Volkswagen Golf

VW Golf R

Photo credit: Dave Pinter via photopin cc

In 2013-2014 the current Volkswagen Golf model was named car of the year in Japan. The 2015 Golf model has improved significantly both in design and performance, so it should be much of the same this year too.

The fuel economy rating for the manual transmission of the Volkswagen Golf R model is 31 miles per gallon. Better than that even, the new and more powerful engine can launch the car from 0-62mph in just 4.9 seconds. Of course, that’s when it is equipped with the optional DSG six-speed dual-clutch transmission. Regardless, the new Volkswagen Golf models are more powerful and fuel efficient. If their performance on the market last year was any indication, the future looks great for the German automaker in Japan.

Author Profile

Kayla Matthews is a Diverse Japan blogger, anime nerd and Japanese cultural enthusiast. You can check out her productivity blog at ProductivityTheory.com and follow her on Google+ and Twitter @KaylaEMatthews to get updates on her latest posts!

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