The Taste of Chūbu

Where ancient and modern coexist!

Chubu, the most central region of the main island of Honshū (Chūbu means central), is made up of nine prefectures; Aichi, Fukui, Gifu, Ishikawa, Nagano, Niigata, Shizuoka, Toyama and Yamanashi. At the region’s centre lie the Japanese Alps, made up by the Northern Hida, the central Kiso and the southern Akaishi mountains.

The region offers an extensive range of attractions to visitors, both domestic and foreign including gardens, castles and temples; the tradition and culture of geisha, traditional costume, samurai, festivals, events and fireworks; wellness through